I designed and animated a custom icon set for a marketing agency.
We went hand-drawn to break from the typical corporate look, gave the brand a more organic, human feel. It was a great challenge bringing those illustrations to life.
Behind the Scenes
We went through several versions to get this right, eventually settling on a refined stick-figure style. It was the perfect way to keep the icons simple, playful, and distinct for the agency’s brand.
I’m incredibly proud of how these turned out. I love seeing companies take creative risks like this, moving away from ‘perfect’ corporate graphics in favor of something with a human pulse.
It’s that extra layer of personality that truly sets a website apart and creates a real connection with the audience.